Everton FC: From Tower to Turf

From fantasy to the football pitch – a kit launch with cinematic flair.

Given a loose brief of ‘Game of Thrones intro’, this launch video introduced the 2017/18 Everton away kit. The concept pulled in subtle nods to the shirt’s design – including the pattern inspired by Prince Rupert’s Tower – alongside green screen footage of players and fan shots filmed at Goodison Park. I helped direct the on-location shoot and handled the full animation, which marked my first project in Cinema 4D after transitioning from 3ds Max.